The Agent                             
for Destination Marketers

I've been talking with a consultant who has run AI sessions across roughly 20 DMO teams over the past year. Small groups, intimate sessions, organizations ranging from early-stage to some of the most AI-forward destinations in the country. His observation stopped me cold. At nearly every organization, including ones that have had AI tools in place for years, roughly 90% of staff members cannot name the basic elements of a good prompt. Not because they're not smart. Not becaus

I've had hundreds of conversations with different travel businesses over the years. And in almost every single one, the same three problems come up. They're not new problems either, which is the frustrating part. But I think AI is finally in a place where we can actually do something about them. So let me break down what those problems are, and then I'll walk you through how we built Swix AI to help solve them. The Three Problems That Keep Coming Up The capacity problem.  Thi

A DMO leader I spoke with recently described her inbox as feeling like "a fire hose pointed directly at my face." Every week there's a new company, a new pitch, the same basic promise: we built this for tourism and think it could work really well for your destination. She's not complaining about AI. She's actually interested in it. What she's struggling with is the volume, and the fact that almost none of these vendors seem to understand what her team actually does. I've spen