We help DMOs get more done
Our Mission
At Swix AI, our mission is to revolutionize destination marketing by making powerful AI tools accessible, intuitive, and impactful.
We believe in empowering destination marketers and agencies with technology that simplifies complex workflows, enhances team productivity, and delivers more meaningful connections with visitors. From customizable GPT teammates modeled after real-world marketing roles to intelligent agents built specifically for tourism needs, our platform is designed to elevate every part of the marketing process.
But Swix AI is more than just a platform, it’s a community. We’re building a space where marketers can collaborate, share ideas, and grow together through the power of AI and our agent marketplace. By combining innovative technology with a supportive network of peers, we aim to transform how destination marketing teams operate, making them smarter, faster, and better equipped to create lasting impact.
Our Purpose
At Swix AI, our purpose is to help destination marketers and agencies unlock the full potential of artificial intelligence, without needing to be tech experts. We exist to make AI practical, approachable, and tailored specifically to the unique challenges and opportunities of the tourism and marketing industry. By designing tools like ready-to-use agents, custom GPT teammates, and an intuitive builder, we empower teams to work smarter, move faster, and focus more on creativity and strategy.
We’re here to bridge the gap between innovation and impact. Whether it’s streamlining daily workflows, improving campaign performance, or fostering collaboration through a growing community, our goal is to help marketers harness AI in a way that’s meaningful and sustainable. Swix AI isn’t just about adopting new technology, it’s about building a future where AI is your team’s most trusted ally in driving results and creating unforgettable destination experiences.
Our Story
Swix AI was born from a deep understanding of the real-world challenges marketers face every day...fragmented workflows, limited resources, and the ever-growing pressure to do more with less. Joshua Swick, the original founder and a seasoned developer, along with his brother, Jason Swick, who has more than 15 years helping tourism organizations around the globe navigate the complexities of digital marketing, saw a clear opportunity: to simplify and supercharge how teams work using the power of AI. As the former VP of Strategy & Insights at Simpleview, and former host of the award winning podcast, The Layover Live, Jason built a career at the intersection of creativity, data, and technology, crafting digital marketing strategies that not only drove results, but also inspired growth.
With Swix AI, Josh and Jason (the Swix) bring that same vision to life in a new way, by building tools specifically designed for destination marketing organizations and agencies alike. From AI teammates modeled after real marketing roles to intelligent agents and an intuitive builder, Swix AI was created to empower teams of all sizes to work faster, think bigger, and achieve more. It’s not just about technology, it’s about giving marketers the freedom to focus on what they do best: telling great stories, driving engagement, and making their destinations shine.
