Smartflows: How Swix AI Helps DMOs Orchestrate Smarter Workflows
- Jason Swick
- Sep 10
- 4 min read
Updated: Sep 29
Introduction: From Busywork to Smart Work
Every DMO team knows the grind. The board needs its weekly report. Your events calendar changes daily. Partners want their co-op ads approved. And your content team is scrambling to keep the visitor guide fresh.
Now imagine if all of that work—the research, the drafting, the approvals, the reporting—happened in one connected system. A system that runs on its own, checks in with you only when needed, and delivers polished results every time.
That’s what Smartflows by Swix AI is built for.
What Are Smartflows?
Smartflows are Swix AI’s way of orchestrating complex workflows using a visual, drag-and-drop interface. Instead of relying on scattered tools or manual processes, you can design a flow once, and Smartflows keeps it running.
Automate research, drafting, approvals, and publishing.
Integrate analytics, event feeds, and content systems.
Scale personalization for visitors and partners without adding headcount.
Think of Smartflows as a playbook for how work gets done, blending automation, AI, and human approvals into one seamless system.
Why Smartflows Are Different from Traditional Automation Platforms
Traditional tools like Zapier, Make, or n8n are great at moving data from point A to point B. Smartflows goes further:
Agent-to-Agent Collaboration
A “Supervisor” agent can break down a task and delegate pieces to “Worker” agents. Each agent can use the full conversation history, select tools, and bring results back together.
Human-in-the-Loop (HITL)
Workflows can pause for approval without breaking. Checkpoints are saved, so you can restart later and pick up exactly where you left off.
Shared Flow State
Data is stored in a central memory during the workflow, so information can be reused across branches and non-adjacent steps.
Streaming Results
Outputs stream in real time, allowing you to monitor progress instead of waiting for a final result.
MCP Tools Integration
Unlike static connectors, Smartflows can call MCP tools, which are often maintained by the official providers (like GitHub or Jira). That means more reliable and secure integrations.
Smartflow Recipes for DMOs
Here are practical ways DMOs can put Smartflows to work immediately.
1. Automated Visitor Guide Updates
Pull events directly from your calendar feed.
Summarize highlights into visitor-friendly copy.
Stage content in your CMS for review.
Publish automatically once approved.
Impact: Keeps your visitor guide fresh without hours of manual updates.
2. Weekly Board Report Generator
Collect data from GA4, paid media platforms, and social analytics.
Generate charts and a one-page executive summary.
Export as a polished PDF or slide deck.
Email to board members every Friday.
Impact: Turns four hours of report prep into five minutes of review.
3. Personalized Trip Itinerary Builder
Capture traveler preferences (family, foodie, outdoors, etc.).
Pull matching attractions, restaurants, and events.
Generate a 3-day itinerary with maps and links.
Provide a review checkpoint before sending to the visitor.
Impact: Deliver high-touch, personalized visitor experiences at scale.
4. Content Production Flow
Research trending topics and keywords.
Draft a blog outline and first-pass content.
Send for human review and brand voice alignment.
Auto-schedule content for web and social channels.
Impact: Keeps your content pipeline full without overwhelming staff.
5. Crisis Communication Workflow
Monitor social media for spikes in negative mentions.
Alert staff when issues arise.
Draft a holding statement or FAQ update.
Require explicit approval before publishing.
Impact: Respond quickly and consistently while staying in control.
Smartflows Node Reference (DMO Field Guide)
Smartflows are built from a set of modular nodes.
Here’s how to think about them in plain English:
Start Node: Entry point; declare your variables.
LLM Node: Ask the AI to summarize, draft, or analyze.
Agent Node: A smart planner that chooses tools and steps.
Tool Node: Run a specific, pre-configured tool at the right step.
Retriever Node: Pull relevant info from a knowledge base.
HTTP Node: Connect to outside APIs (Google Analytics, CMS, etc.).
Condition Node: Rule-based decision (if CPC > target, do X).
Condition Agent Node: AI-based decision-making for nuanced cases.
Iteration Node: Loop over a list (process all events in a calendar).
Loop Node: Repeat a step until the condition is met.
Human Input Node: Pause for approval, feedback, or sign-off.
Direct Reply Node: Return the final message or result.
Custom Function Node: Run custom logic in JavaScript.
Execute Flow Node: Call another Smartflow for modular reuse.
Flow State: The Secret to Smarter Workflows
Flow State is temporary memory for each workflow run. It lets you pass data across branches and recall it later without messy wiring.
Initialize: Declare all keys in the Start Node.
Initialize Flow State in Start Node Updating the Flow State: Many nodes can update values mid-run.
Update Values in Agent Nodes Reading from State: Use {{ $flow.state.keyName }} anywhere in your workflow.
Retrieve Query
Scope: Exists for one run only, then resets. Each run has its own independent Flow State.
Conclusion: Workflows That Scale Creativity
Smartflows help DMOs operationalize the work you do every day—researching, drafting, approving, publishing, and reporting—without burning out your team.
It blends AI horsepower with human judgment and is simple enough for non-developers to use.
If your destination wants to free up staff time, scale personalized marketing, and deliver more value to your partners and board, Smartflows is the way forward.
Next Step: Explore ready-made Smartflow templates for visitor guides, board reporting, and content production—or start a pilot with your own team today.
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